Friends from CharmingROSE are holding a Fashion, Hair, Makeup Pop up SHOW from the 1st to the 2nd of December, 2012. I've contacted them and below is a statement that they have given me.
Fashion is all around. Whether we embrace it , like it or not. IT IS HERE.
Pop up shows are the new platform for marketing, advertising and selling of products in this century. This pop up show will have a funky twist from the smallest detail in our marketing strategy to the day of the show. The show will be exhibiting fashion, hair ,makeup in all it’s forms. After all fashion is Art. From jewelry, clothes, hair , shoes, nails and bags. It will all be there.
This not your average pop up show . The centre of attraction will be our local talented Designers, Hair Stylists and Make up Artists to a VIP lounge for fanatics. This is an exclusive opportunity that CharmingROSE is giving Designers to showcase their most exclusive , current and unique collections. Suppliers of all fashion, hair and make up products will also take centre stage
The vibe that we promise is an experience one has to be a part of to believe it is real.
MARKETING STRATEGY
The event will be promoted across all Communication platforms available . Zimbo Jam is our Official Social networking Partner and Chocolate Princess is our Marketing and Advertising partner . With a concentrated focus being on the Designers, Hair Stylists, Makeup Artists and Exhibitors this is what will give the Pop up show the edge it needs to be world class.
Our aim is to create a noise as big as a tree falling in the bush. One has to be there to see the tree fall to hear how big the noise is. All who will participate have to be actively involved and own the opportunity because that is how they will also get maximum exposure. A strategic marketing campaign will be implemented through these platforms Press release, Radio Campaign and Newspapers. - Social Media(Facebook and Twitter) - Online Advertising - Print Advertising - Email Referral System
BENEFITS Taking part in this Pop up show will benefit participating Brands in many ways.
1. Occupying a booth will allow their brand to be recognized by other exhibitors, attendees, and event sponsors.
2.After purchasing your space for the Show it is then in your hands to create the connection between your product and the message to the audience and that can be done through your personal creativity.
3. This is the 1st ever Fashion pop up show that has fashion , hair and make up in one place to be held in Zimbabwe and we believe it is overdue. Participation in an opportunity like this will definitely give any Company an edge above other brands.
The sky is not the limit!!!!!!
ADVERTISING
You can utilize the following opportunities to market your business at the SHOW
PRINT : Business Cards, Specialty Business Cards, Flyers, Postcards, Large Format, Signage, Vinyl Stickers, Magnets, Banner stands
APPAREL : Hats, Shirts, Sweaters, Jackets, Backpacks, Table clothes
BRANDING :Pens, Glassware, Mugs, Key Chains, Note pads etc.
WHO IS INVITED? Fashion Designers Hair Stylists Make up Artists
INVITED EXHIBITORS Shoe suppliers Boutique owners Suppliers of Hair Make up Bags Nail Technicians Jewelry or Accessories Designers Massage and Beauty Parlor service providers
All that is FASHION and GLAM!!!!!!!
WHAT IS OUR PROMISE?
A good range of products to be showcased from clothes both for men and women , shoes , bags, make up etc. Great company Networking opportunity Good music VIP Lounge (for our local A celebs) Exquisite food A MUST SEE FASHION SHOW
An experience to get you into the festive mood
See you there!!!!